# Mortgage Originations

## A faster, more engaging mortgage experience

Create a home loan process to reach a wider borrower audience from pre-application to close.

## Equip teams to provide personalized experiences

With features that enable customers to feel understood, your borrowers will know they're in the right hands.

#### Application intake

Provide an easy and intuitive application process through a borrower loan app with educational, dynamic questioning and self-serve capabilities.

#### Purchase Affordability

Establish trust and qualify leads even before application with our loan scenario simulator and soft credit pulls.

#### Intelligent follow-up engine

Stay on top of outstanding tasks and identify up to 65% of conditions upfront with triggered, automated follow-up notifications.

#### Soft credit pre-qualification

Give borrowers a great first impression with a soft credit pre-qualification that reduces friction, cuts costs, and protects them from tri-merge solicitation.

## Customer-centered features every step of the way

### Prioritize your borrowers with product features that make their homeownership journey easier.

#### Co-pilot

Lead borrowers through any challenge during the mortgage process with real-time assistance from anywhere at any time.

#### SMS notifications

Improve engagement, pull-through, and speed to close with real-time communications.

#### Upfront rates

Drive conversions by engaging borrowers at the top of the funnel with instant rate quotes.

#### Disclosures

Conveniently deliver digital disclosure packages to borrowers throughout the process in a single platform.

> Meeting customer expectations is a key component of staying competitive in the industry — and the importance of agility in regards to our strategy can’t be overstated.
>
> Kyra Kent  
> SVP, Director of Digital Origination Strategy, BOK Financial

72%  
of the cost of an in-house build

25%  
of small business checking and savings volume for the bank

50%  
accounts created from new customers

[View customer story](/content/customers/bokf/index.html)

> Having a singular, device-agnostic home-lending platform is of paramount value for us.
>
> Jay Romanovsky  
> Director of IT Systems, Affinity Federal Credit Union

170%  
YTD net income total of mortgage division compared to budgeted value

8 days  
time reduced from manufacturing cycle within 6 months of implementation

80 loans  
active pipeline volume handled by processors with Blend

[View customer story](/content/customers/affinity-federal-credit-union/index.html)

> The time savings through origination, processing, and underwriting has allowed us the opportunity to serve more members, capture more business, and streamline our process.
>
> Julio Rios  
> Vice President of Mortgage Lending, University Wisconsin Credit Union

33%  
increase in loan volume above market growth rate

12 days  
decrease in loan cycles

$2866  
ROI from Blend per loan

[View customer story](/content/customers/university-wisconsin-credit-union/index.html)